Milwaukee Athletic Club ending dining and social services

Hospitality & Tourism Milwaukee Athletic Club ending dining and social services By Hunter Turpin Nov 13, 2026 11:28 am Share Email Facebook X Linkedin Copy URL Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Learn more about: MAC Partners Milwaukee Athletic Club In an effort to improve its financial sustainability, the Milwaukee Athletic Club will end its rooftop restaurant, member dining operations and club-sponsored social programming on Monday. MAC Partners , which owns and operates the club’s facilities, announced the changes in a Thursday message to members. The decision follows an evaluation of the club’s financial position and operating model, which the company determined was no longer financially sustainable in its current form. Founded in 1879, the MAC opened in its current 12-story building at 758 N. Broadway in 1917 and the property underwent a roughly $65 million redevelopment completed in 2022 and led by developer Josh Jeffers of J. Jeffers & Co. and Tony Janowiec of Interstate Development Partners, both of which are part of a group of investors that now oversees the club’s management and operations. - Advertisement - Rather than close the club entirely, MAC Partners plans to retain its operations, including fitness facilities, group exercise classes, personal training, massage services, aquatics, locker rooms and the Kids’ Club. Existing athletic operating hours and scheduled programming will continue. The message says a member survey found that a majority of MAC members use the club for athletics. In addition to the dining and social offerings, complimentary parking will also end, although members will retain access to a preferred rate of $3 for up to two hours per day. The club’s board of directors was recently informed of MAC Partners’ plans and has “begun negotiations with MAC Partners to develop the future control, amenities, culture and potential next steps for the club,” the message says. - Advertisement - “ The current priority is to preserve the club’s athletic offerings, provide clarity about what is changing, and establish a more sustainable foundation and plan for the future.” The message says that MAC Partners and the board are still determining what uses could come for the hospitality spaces or if other offerings could take their place. Additionally, the MAC will lower its membership rates. Under a proposed new membership structure, which remains subject to board approval, monthly dues would decrease beginning Dec. 1. Proposed rates are $179 per month for an individual membership, $239 for a couple and $279 for a family. - Advertisement - The message says the club plans to provide another membership update by Thanksgiving. Sponsored Content The Secret Ingredient Helping Milwaukee Businesses... Could Your Employees Be the Next... How The Technical College’s Role Is... 100 Years Of Serving Wisconsin. Building... A practical starting point to explore... BizPeople Sherrice Harrell John Huggett Christine Brumfield